The New York Times recently published an artilce quite critical of “buying green.” That is, thinking that we can save the environment simply by buying some eco-friendly gadgets for our homes.
You can read two very interesting critiques of the article at TreeHugger.com and Clean Air Gardening.
The author says,
Critics question the notion that we can avert global warming by buying so-called earth-friendly products, from clothing and cars to homes and vacations, when the cumulative effect of our consumption remains enormous and hazardous.
“There is a very common mind-set right now which holds that all that we’re going to need to do to avert the large-scale planetary catastrophes upon us is make slightly different shopping decisions,” said Alex Steffen, the executive editor of Worldchanging.com, a Web site devoted to sustainability issues.
The genuine solution, he and other critics say, is to significantly reduce one’s consumption of goods and resources. It’s not enough to build a vacation home of recycled lumber; the real way to reduce one’s carbon footprint is to only own one home.
I totally agree with Mr. Steffen on this one. Many people in the world buy a lot of useless crap, eco-friendly or not, and have way too much stuff.
However, I am encouraged that there are more and more eco-friendly products out there to buy, and that they are becoming more affordable for the average citizen. I am disappointed by the article in general for not recognizing that green consumerism is making a difference, and many companies are becoming much more responsible environmentally based on the demands of consumers.
This sort of pessimism is very depressing. Just when you think things are looking up and there are more eco-friendly products on the market than ever (Energy Star certified appliances, organic and Fair Trade groceries, natural fertilizers and pesticides, etc.), we get this kind of report. Of course, reducing our consumption is essential, so at least that’s in the article.
However, I don’t mean to imply that there aren’t products and companies that are being dishonest with the public. Always do your research when you think you’re buying “green!” The hype is getting a little out of hand, so we need to be very informed about our purchases.
The point is, we can always do more to help the environment, but making informed decisions about what we purchase is a key part of the solution. And now, there are more ways than ever to purchase products that will do less harm. That’s at least a step in the right direction!
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